Layton Jackson enters his third season as Director of Athletic Communications at Sewanee, where he is the overseer of all 24 varsity sports for Tigers Athletics.
His responsibilities include maintaining the Sewanee Athletics website, sewaneetigers.com, social media channels and the statistics and promotion of each sport.
Finishing his second year with Sewanee in 2018-19, Jackson continued to see growth on the Sewanee Athletics social media channels. On Instagram, the account surpassed 2,000 followers.
In his first year with Sewanee, Jackson overhauled the athletic department's social media. On the Tigers Instagram account, @SewaneeTigers, the followers nearly doubled, with his addition to gameday graphics, video highlights and #SewaneeW graphics when each Sewanee team won a contest. Fans saw video interviews of coaches and student-athletes on Twitter and YouTube, and they were able to watch the community-led "Coffee With the Coach" shows live on Facebook, which has been a staple in the Sewanee community for years on Monday mornings.
He also was able to help Owen LeGrone of the cross country and track and field teams named a Second Team Academic All-American member with the College Sports Information Directors of America (CoSIDA).
On a national level, Jackson nominates and votes for CoSIDA Academic All-District and Academic All-America representatives. In addition, he also votes for All-Region Teams with D3football and D3hoops.
Additionally, he is a permanent member of the Sewanee Athletics Hall of Fame, and he is serving on the University's Employee Advisory Committee (2019-21). On a conference level, he is the chairperson of the Southern Athletic Association's Sports Information Council (2019-20).
Jackson comes to Sewanee from Belhaven University in Jackson, Miss. as a graduate assistant in the Athletics Communication department, where he was the lead statistician for all 17 sports, as well as serving as media contacts for the volleyball, baseball, women’s basketball, cross country/track and field and men’s and women’s soccer teams during his two seasons at the NCAA Division III institution.
Working with the Blazers from 2015-17, Jackson also portrayed his voice as the play-by-play broadcaster for the baseball program on the Blazers Sports Network. He also was the voice during the Blazers’ softball run at the National Christian College Athletic Association (NCCAA) postseason in 2016, including calling play-by-play at the NCCAA World Series for the Green and Gold.
While at Belhaven, he helped one student-athlete to Academic All-America honors with CoSIDA, Daniel Ammirati of the baseball program.
Prior to his time in Mississippi, the Birmingham, Ala. native worked as an intern at the Gulf South Conference in Birmingham as its Sports Information Coordinator during the 2014-15 academic year. He was the primary media contact for the volleyball, tennis and golf programs at the Division II conference. He also assisted with media for the conference cross country, basketball and tennis championships. He also assisted with updating the conference record books.
Prior to the GSC, Jackson spent nine years at his high school alma mater, Parkway Christian Academy in Birmingham as the school’s Sports Information Director.
In 2003, he was diagnosed with Perthes Disease, a disease affecting the left hip, limiting his mobility to walk. Unable to play sports, he wanted to help out in athletics in any way he physically could. During his freshman year of high school, the junior high boys basketball coach gave him the opportunity to keep the scorebook for both the girls and boys teams.
After the basketball season ended, the athletic department took notice of the work he did with the basketball program. Because of this, he escalated in the spring semester by becoming the varsity baseball statistician.
During his time at Parkway, Jackson was the head statistician for both varsity boys and girls basketball teams, scoreboard operator for the varsity volleyball, basketball and football teams, public address announcer and sound board operator, news reporter for all sports and assistant coach duties for cross country and basketball.
Outside of the athletic department, Jackson is a member of the Sewanee Chorale, an organization with the Sewanee Community Chest of the Sewanee Civic Association, where he also serves as the social media manager. No stranger to choral singing, he has performed with the Samford University Chorale and A Cappella Choir and the Jefferson State Chorus and Singers as an undergraduate. He also sings for his home church, the First United Methodist Church of Center Point.
Along with his active membership with CoSIDA, he has a membership with the Tennessee Sports Writers Association (TSWA). He obtained his Bachelor of Science in Sport Administration from Samford University in May 2015. He also holds two associate degrees from Jefferson State Community College in Arts and Religious Studies. He is continuing work on his Master’s Degree from Belhaven University in Sports Administration.