Office of Athletic Communications/Sports Information

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The University of the South Athletic Department identity is one of Sewanee's most visible brands. 

This page was designed to communicate the guidelines for using the unique logos, colors, marks and styles of Tiger Athletics in order to differentiate the teams, coaches, staff and student-athletes from other athletics programs.

The marks and logos contained in this page may not be used to represent any outside entity, both on and off campus, without the direct written consent of the University of the South.

Should you have any additional questions regarding the materials below or regarding the implementation of the Athletic Department brand, please contact the Athletic Communications/Sports Information Director Layton Jackson



All athletic teams are referred to as the Sewanee Tigers. When referencing to our university, please use, The University of the South.

Athletic – Sewanee

University – The University of the South

Unacceptable names – Sewanee: The University of the South – The University of Sewanee – Sewanee University – South



Our official nickname is the Tigers. No team is permissible to be called the Lady Tigers or Tigerettes.


Social Media

Sewanee Student-Athlete Social Media Policy

Social Media Hashtags | Use these when discussing Sewanee Athletics:

#YSR Sewanee Athletics
#SewaneeW Sewanee Wins
#d3baseball, #d3b NCAA Division III Baseball
#d3hoops NCAA Division III Men's and Women's Basketball  
#d3fb NCAA Division III Football
#d3fh NCAA Division III Field Hockey
#d3golf NCAA Division III Men's and Women's Golf
#d3lax NCAA Division III Men's and Women's Lacrosse
#d3swim NCAA Division III Men's and Women's Swimming & Diving
#d3soc NCAA Division III Men's and Women's Soccer
#d3sb NCAA Division III Softball
#d3tennis NCAA Division III Men's and Women's Tennis
#d3tf NCAA Division III Men's and Women's Track & Field
#d3vb NCAA Division III Volleyball
#d3xc NCAA Division III Men's and Women's Cross Country


Sewanee Athletics Social Media Channels

Click here to see a full list of sport-specific social media channels. 


In cases where Sewanee needs to be abbreviated, please use SEW and not UofS. This includes the use of our name in box scores, scoreboards, and web-streaming platforms.


Athletic Logos

Contact Layton Jackson for Sewanee Athletics logos. 



The University colors are Purple and Gold. The following formulas will reproduce consistent colors in most applications.

PANTONE 268 (blue-purple)

  • CMYK conversion:
    • Coated paper: c82/m98/y0/k12
    • Uncoated paper: c58/m78/y0/k0
  • RGB conversion:
    • r88/g44/b131
  • HTML (hexadecimal):
    • 582C83

PANTONE: 1235 (yellow-gold)

  • CMYK conversion:
    • Coated paper: c0/m31/y98/k0
    • Uncoated paper: c0/m26/y89/k0
  • RGB conversion:
    • r255/g184/b268
  • HTML (hexadecimal):
    • FFB81C



The primary font for Sewanee printed publications is Superstar M54. If the primary serif is not available, Franklin Gothic Book, Franklin Gothic Medium or Mrs. Eaves may be substituted.

Media Policy
Interview policy
All interviews should be coordinated through the Office of Athletic Communications. Please allow 24 hours notice for all interviews. Postgame interviews are coordinated following the event; please tell a Sewanee staff member who you wish to interview.
Photo policy
Sewanee does require that you obtain a sideline pass in order to shoot any athletic event held at the school. Please contact the Office of Athletic Communications at least 24 hours in advance to reserve a sideline pass.
Television and radio policy
If you wish to provide television or radio coverage of an athletic event at Sewanee, please contact the Office of Athletic Communications at least 24 hours prior to the event. Phone lines and internet connections are available on a first-come, first-serve basis at Puett Field, Hardee-McGee Field at Harris Stadium and Juhan Gymnasium.